Mahindra Thar ROXX: The dusty testing grounds at Mahindra’s Pune facility transformed into an adventure playground yesterday as the wraps came off the highly anticipated Thar ROXX. This isn’t just another variant of the beloved off-roader—it’s Mahindra’s bold answer to those who demanded the Thar’s legendary capability wrapped in a more practical, family-friendly package. The gathered crowd of automotive journalists, off-road enthusiasts, and potential buyers watched in awe as the five-door beast conquered obstacles that would send most SUVs running back to mall parking lots.
Design Evolution Maintains Rugged DNA
At first glance, the Thar ROXX commands attention without abandoning its hardcore roots. The iconic seven-slot grille remains, now flanked by modern LED headlights that pierce through darkness like lighthouse beams. The extended wheelbase accommodates rear doors seamlessly, creating proportions that look natural rather than stretched. Mahindra’s designers deserve credit for adding practicality without diluting the Thar’s unmistakable character.
The side profile reveals the clever engineering behind this transformation. The rear doors open wide, providing genuine access rather than the contortionist acts required by some three-door off-roaders. Functional rock rails run along the sides, serving double duty as side steps and protection during rocky trail adventures. The spare wheel mounted on the tailgate maintains tradition while new LED tail lights add contemporary flair. Available in dual-tone color schemes, including the striking Blazing Bronze with black roof, the ROXX manages to look both sophisticated and ready for mud-slinging adventures.
Powertrain Options Deliver Grunt and Efficiency
Mahindra offers two engine choices that cater to different adventure appetites. The 2.2-liter mHawk diesel engine, producing 172 horsepower and 370 Nm of torque, forms the backbone of the lineup. This proven powerplant delivers pulling power that makes steep inclines feel like gentle slopes. The engine note remains purposeful without becoming intrusive, striking a balance between mechanical music and daily livability.
For those preferring petrol power, the 2.0-liter mStallion turbo-petrol engine brings 201 horsepower to the party. This motor suits drivers who prioritize responsive performance and smoother operation over outright torque. Both engines mate to either six-speed manual or automatic transmissions, with the automatic featuring terrain-specific modes that optimize power delivery for different surfaces.
Interior Transformation Surprises and Delights
Stepping inside the Thar ROXX reveals Mahindra’s most dramatic departure from tradition. Gone are the utilitarian, hose-it-down interiors of old. Instead, occupants find themselves surrounded by soft-touch materials, leather-appointed seats, and technology that wouldn’t look out of place in luxury vehicles. The dashboard features a nine-inch touchscreen running Mahindra’s latest AdrenoX interface, responding quickly to inputs even with muddy fingers.
The real revelation comes in the rear compartment. Adults actually fit comfortably back there, with generous legroom and headroom that make long journeys feasible rather than torturous.(Mahindra Thar ROXX)The seats recline slightly, adding comfort during extended adventures. Air conditioning vents ensure rear passengers don’t suffer while front occupants enjoy climate-controlled comfort. Multiple USB ports and a 12V socket keep devices charged and adventure gear powered.
Off-Road Capability Remains Uncompromised
Adding doors and comfort hasn’t softened the Thar’s appetite for challenging terrain. The 4XPLOR transfer case offers shift-on-fly convenience, allowing drivers to engage four-wheel drive without stopping. The mechanical locking differential ensures power reaches the wheels with traction, pulling the vehicle through situations that would strand lesser machines.
Approach and departure angles remain impressive despite the longer wheelbase. Ground clearance stands tall at 226mm, enough to clear most obstacles encountered during overlanding adventures. The suspension, specifically tuned for the ROXX, balances on-road comfort with off-road articulation beautifully. During the launch demonstration, vehicles climbed 45-degree slopes, forded water crossings, and navigated rock gardens with the confidence of mountain goats.
Technology Enhances Adventure Safety
Modern adventures demand modern safety equipment, and the Thar ROXX delivers comprehensively. Electronic stability control with rollover mitigation adds a safety net during enthusiastic driving. Hill hold and hill descent control transform intimidating slopes into manageable challenges. The 360-degree camera system proves invaluable when navigating tight trails or positioning for the perfect sunset photograph.
Adventure-specific features include a built-in tire pressure monitoring system, crucial for airing down during sand driving. The digital instrument cluster displays vital information including altitude, compass heading, and tilt angles—data that transforms from novelty to necessity during serious off-roading.
Market Positioning Creates New Segment
The Thar ROXX occupies an unique position, bridging the gap between hardcore off-roaders and lifestyle SUVs. Families wanting weekend adventure capability without sacrificing daily practicality find their answer here. The pricing strategy remains aggressive, undercutting imported competition while offering genuine capability rather than mere appearance packages.
Mahindra Thar ROXX Adventure Accessibility Redefined
The Mahindra Thar ROXX achieves something remarkable—making serious off-road capability accessible to families who previously had to choose between adventure and practicality. By adding doors and comfort without compromising the Thar’s fundamental character, Mahindra created not just a vehicle but an invitation to explore. Whether conquering mountain trails or navigating school pickup lanes, the ROXX proves that adventure doesn’t require sacrifice—it just needs the right partner.