Mahindra Thar Roxx : Mahindra has just taken the wraps off its all-new off-road wonder – the Thar Roxx.
Presented as an off-road and lifestyle variant of the best-selling Thar, the Roxx edition is a mix of raw aggression and premium style.
Made by and for thrill-seekers, this SUV is poised to tackle every inch of the open road or off-road in sleek style.
Mahindra Thar Roxx Muscular Design That Commands Attention
The Thar Roxx sets itself apart from the standard Thar thanks to additional exterior detailing.
It gains exclusive decals, a blacked-out front grille, ROXX badging, and new skid plates that contribute to the aggressive looks.
The LED headlamps, broader fenders, and chiseled hood contribute to the SUVs cool and off-roads look.
It’s a head-turner; whether parked in front of a coffee shop or powering through the merciless environment.
Made for the Adventurers and Urban Perpetual Offenders
The Roxx version doesn’t just look the part—it’s made for people who live for the outdoors.
Sand dunes, rock trails and forest paths — they’re all places the Thar Roxx has been built to take where regular SUVs can’t.
With its aggressive stance and purposeful upgrades, the have-a-blast Titan lives up to its name.
Yet, it has enough style for it to make sense even in city traffic.
Solid Build with Enhanced Protection
Mahindra has added reinforced under-body protection to the Thar Roxx that enhances the off-road prowess for hardcore off-roading.
The front and rear bumpers are adjusted for improved approach and departure angles.
These were emphasized in battle-ready style with heavy-duty cladding around the wheel arches.
All this without compromising on the rigidity of the underlying Thar platform.
Premium Interior with Rugged Touches
The interior too shares the same all-black theme of the cabin with ROXX branding on the upholstery of the Thar Roxx.
The interior is not only functional in design but eye-catching at the same time with interior touches that include spacious dashboards, silver trims and all-weather mats.
The seats are more supportive, made to keep you planted during long off-road rides and brief city commutes.
Despite the rustic subject matter, comfort and quality have not been sacrificed.
Technology That Keeps You Connected
The infotainment system includes a 7-inch touchscreen with Android Auto/Apple CarPlay integration.
Mahindra’s AdrenoX-connected car tech may also be provided on top trims, with real-time diagnosis and navigation.
USB ports, Bluetooth, voice command, and steering-mounted controls complete the tech features.
It’s more about adventure and keeping in touch on the go.
Powerful Engines Built for Performance
The Thar Roxx is likely to come with the same 2.2-litre diesel and 2.0-litre turbo petrol powertrains.
Power outputs from both motors are good in the low-end, an essential off-roading and trail driving necessity.
Power output is unchanged—130 PS for the diesel and 150 PS for the petrol—along with the available 6-speed manual and automatic transmissions.
It’s just as happy crawling on rocks as it is running down highways.
Go Anywhere 4×4 System
The real sorcery of the Thar Roxx, however, is its shift-on-fly 4×4 system.
It adds a mechanical locking rear differential and low-range gearbox for managing the gnarliest trails.
Mahindra can also offer it with hill descent control, ESP with rollover mitigation.
This means the Roxx isn’t just good in mud and snow, on hills and everywhere in between.
Off-Road Oriented Tyres and Suspension
Roxx rolls on all-terrain tyres capping off 18-inch blacked-out alloy wheels for a beefed-up presence.
The suspension system has been honed to offer the greatest articulation and bump absorption essential for serious off road performance.
Clearance to the ground is good, and the short wheelbase is fantastic when it comes to getting through difficult terrain.
It is a machine built to push the envelope with confidence.
Safety You Can Rely On
On the safety front, the Thar Roxx is fairly kitted as well, including dual airbags, ABS with EBD, ESP, hill-hold assist, and ISOFIX mounts.
The body-on-frame configuration provides higher impact strength in extreme situations.
Its high beam assist, rear parking sensors and robust crash-complaint frame make it reliable on all terrains.
Not at the price of safety, for sure—and Mahindra seems to know that all too well.
Street Smart with Purpose – Urban Plus Off-Road
And, what sets the Thar Roxx apart, is the fact of its split personality.
It can rollick down city streets as a debonair S.U.V. and then at the flick of a switch become off-road-ready.
This makes it an excellent choice for overland enthusiasts looking for a solid weekday commuter as well.
It’s the mix of rough and ready outside with smart tech and neat cabin inside, plus real lifestyle appeal.
Pricing and Availability
The Thar Roxx is likely to be priced at a small premium over the regular Thar — from around ₹16.5 lakh (ex-showroom) and upwards.
Only a small batch to start, which will make it little more exclusive as a ownership proposition.
Reservations are open in some cities, and delivery may start in months.
Yes, it’s a looker, yes, it handles great and yes it’s as tough as all Mahindra’s are known to be.
Ideal Buyer Profile
The Thar Roxx is ideal for young adventure seekers, off-roading enthusiasts, and urban customers looking for a vehicle with a distinction of its own, I don’t know, priests?
It is also attractive to buyers of upgrade from hatchbacks or sedans for a little more freedom and roughness.
Pros of Mahindra Thar Roxx
Impressive off-road look with ROXX-specific design
Strong range of diesel and petrol engines
Swonder also offers a 4×4 drivetrain with high grip off-road features.
Roomy, high-quality cabin with advanced technology
Great mix of city useability and adventure size
Cons of Mahindra Thar Roxx
Small size results in limited space in the boot
Ride quality on the highway is bumpy compared to monocoque SUVs
No mileage petrol edge when used in the city
Rear-seat ingress/egress not as easy (3-door body style)
Likely to be pricier than regular Thar variants
Mahindra Thar Roxx Bottom line – A Showstopper that Packs Serious Muscles
The Mahindra Thar Roxx is not just another SUV; it’s a character on wheels!
Characterized by brawny aesthetics, no-nonsense off-road gear, and better cabin elements, it provides a premium quality of life for adventurous spirits.’